Wearing and adjusting your earbuds | Bose Sport Open Earbuds

To put on the earbuds:

Hold the barrel-shaped part of the earbud so that the button is on top and the R (right) or L (left) marking is facing you.
Hook the earbud speaker in your ear, then wrap the barrel around so it rests behind your ear.
For best sound quality and performance, adjust the earbud so that it’s at about a 45° angle on your ear. If it doesn’t feel comfortable or secure, slide it up or down slightly to find the best position for you.
Repeat steps 1 – 3 to put on the other earbud.

The barrel of the earbud should not be in front of your ear and the button must not face downward.
four examples of bad placement

Also, the earbud should not be facing downwards or upwards as shown in the last two examples above.

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